Principa’s Top 10 Data Analytics Blog posts for 2016

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How Machine Learning is helping Call Centres improve the Customer Experience

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KDnuggets awards us Gold for post on 4 Types of Data Analytics

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A while back we published what we thought was a very informative blog post on the 4 types of data analytics. Our friends at KDnuggets – the industry’s leading knowledge portal on Data Analytics and Machine Learning – re-posted our piece on their site last week and – lo and behold – it became the …

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Believe it or not, we are halfway through 2017 and if you’re feeling like you’re no where near achieving what you set out to achieve this year, I’m sure you’re not alone. But fear not! If one of your resolutions this year was to research how to apply data analytics or machine learning to your …

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The call centre world, unsurprisingly, ranks as one of the highest adopters of data analytics platforms year on year. This is largely due to the invaluable insights we gain through the analysis of thousands of calls received each day by the typical call centre.  With speed being of the essence in making the right decision …

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The call centre world, unsurprisingly, ranks as one of the highest adopters of data analytics platforms year on year. This is largely due to the invaluable insights we gain through the analysis of thousands of calls received each day by the typical call centre.  With speed being of the essence in making the right decision …

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McDonalds mastered the upsell with one simple question at the time of purchase: “You want fries with that?” A simple and relevant question at the right time that has likely generated millions of extra dollars in revenue through the years for the company. Ever since then, companies have tried to emulate their success by identifying …

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We take pride in our ability to predict – from the results of the 2015 Rugby World Cup and the 2016 Oscars to predicting profitable customers and customer churn. However, there is no denying that 2016 was a year full of shocking, unexpected events – from Brexit and the US election results to the acrimonious break-up …

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