Consumer Good Unclear in CVS/Aetna Merger

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The US Health Insurance Customer Experience Index, 2017 · Forrester

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CVS and Aetna have formalized a merger agreement with CVS set to acquire Aetna for roughly $69 Billion dollars. In deals of this nature, approval hinges on one thing: consumer good. The Department of Justice evaluates mergers of this magnitude to ensure benefit not just to the corporations, but to the consumers. In healthcare deals, …

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The CX leadership gapSee the results of the 2017 CX Index and discover how to create breakaway CX. Watch the webinar replay    Health Insurers’ CX Leaves Room For Improvement, For Customers And Revenue Today, only two things predict whether someone will buy your insurance or your competitor’s: 1) is my doctor covered? and 2) price. …

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